Protection of Your Personal Data
This Privacy Policy informs you about the collection, processing and use of your personal data when using our website and services. Last updated: January 2025
1. Data Controller
The data controller responsible for data processing in accordance with GDPR and applicable data protection laws is:
MetricflowAnalytics GmbH
Maximilianstraße 35, 80539
München, Germany
Email: Contact Form
Phone: +49 30 816 181
2. Data Collection
We collect and process the following personal data:
2.1 When Using Our Website
- IP address
- Date and time of access
- Browser and operating system used
- Referrer URL (the previously visited page)
2.2 When Contacting Us
- Name
- Email address
- Phone number (optional)
- Message
2.3 When Subscribing to Our Services
- Name and address
- Email address
- Phone number
- Payment information
- Company information (for business accounts)
3. Purpose of Data Processing
We process your personal data for the following purposes:
- Contract Fulfillment: To provide our analytics services and platform access
- Communication: To respond to your inquiries and communicate with you
- Service Management: To manage your analytics account and services
- Payment Processing: To process payments for subscriptions and services
- Website Operation: To ensure the functionality of our website
- Analytics: To improve our services (anonymized data)
4. Legal Basis
The processing of your personal data is based on:
- Art. 6(1)(b) GDPR: For the performance of a contract (service subscription)
- Art. 6(1)(a) GDPR: With your consent (newsletter, cookies)
- Art. 6(1)(f) GDPR: For our legitimate interests (website operation, analytics)
5. Storage Duration
We store your personal data only as long as necessary for the respective purposes:
- Account Data: For the duration of the subscription and thereafter according to legal retention requirements (7 years)
- Contact Data: Until the end of communication, maximum 3 years
- Payment Data: According to legal retention requirements (7 years)
- Log Data: 30 days
After the storage periods expire, the data will be deleted or anonymized.
6. Your Rights
You have the following rights regarding your personal data:
- Right of Access (Art. 15 GDPR): You can request information about your stored data
- Right to Rectification (Art. 16 GDPR): You can request correction of incorrect data
- Right to Erasure (Art. 17 GDPR): You can request deletion of your data
- Right to Restriction (Art. 18 GDPR): You can request restriction of processing
- Right to Object (Art. 21 GDPR): You can object to the processing
- Data Portability (Art. 20 GDPR): You can receive your data in a structured format
To exercise your rights, please contact us via our Contact Form.
7. Cookies
We use cookies on our website. For more information, please see our Cookie Policy.
8. Changes to This Policy
We reserve the right to update this Privacy Policy to reflect changes in legal requirements or our business practices. The current version is always available on this page. Last updated: January 2025
In case of significant changes, we will notify you via a notice on our website or by email (if you have subscribed to our newsletter).
9. Contact
If you have questions about our Privacy Policy, please contact us:
MetricflowAnalytics GmbH
Maximilianstraße 35, 80539
München, Germany
Email: Contact Form
Phone: +49 30 816 181